Budweiser is also offering a chance to win additional at-home viewing prizes from January 25 until the Super Bowl on February 7 by going to. I’m happy toīe a part of Budweiser’s celebration of our resilience and hope during these challenging times.”īudweiser is allocating its media investment to help support critical Covid-19 vaccine awareness and access through various marketing efforts later throughout the year. “Budweiser shares my commitment to advocating for COVID-19 prevention and vaccine awareness and education. “I’m proud to lend my voice to the “Bigger Picture” film,” said Jones. She also directed Quincy, a documentary on her father, Quincy Jones, that won the Grammy Award for best music film in 2019. She’s also been in such films as I Love You, Man and The Social Network, and cowrote the story of Toy Story 4. I’m happy to be a part of Budweiser’s celebration of our resilience and hope during these challenging times. Budweiser shares my commitment to advocating for COVID-19 prevention and vaccine awareness and education. Jones has a long resume in film and television, including appearances on TV’s The Office and Parks and Recreation. I’m proud to lend my voice to the Bigger Picture film, Jones said in a statement. 'Sell/Buy/Date': Laverne Cox Exits Sarah Jones' Sex Worker Doc Following "Outrage" 'On The Rocks': Read The Screenplay For Sofia Coppola's Father-Daughter Dramedy Super Bowl: Eric Church, Jazmine Sullivan To Sing National Anthem H.E.R. The clip marks the first time in 37 years Budweiser, a major in-game sponsor known for such iconic ads as a puppy returning home and the use of Stevie Nicks’s song Landslide as a horse comes back to its former owner, will not air an ad during the game.
You may have to select a menu option or click a button.The unity of purpose and human resilience created by the pandemic’s requirements will be on display during the Super Bowl in Bigger Picture, a film segment produced by Budweiser in place of its usual in-game ads and narrated by Rashida Jones. Follow the instructions for disabling the ad blocker on the site you’re viewing.
You may have more than one ad-blocker installed. You’ll usually find this icon in the upper right-hand corner of your screen.
#BUDWEISER BIGGER PICTURE PLUS#
Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.Refresh the page or click the button below to continue.Under “ Pause on this site” click “ Always”.Click the AdBlock icon in the browser extension area in the upper right-hand corner.Watch the Budweiser ad, Bigger Picture below.Īdblock Adblock Plus Adblocker Ultimate Ghostery uBlock Origin Others
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Brian Sheehan, professor of advertising at Syracuse University comments on brands’ decision to sit out the event saying, “With Super Bowl parties either scaled way down or just canceled, it probably makes sense to sit this one out at this cost.” Local ads for Stella Artois and Cutwater Spirits are also expected to run during the game.ĬBS has yet to sell-out its available commercial inventory for its February 7 telecast and is currently seeking $5.5 million USD for a 30-second ad spot during the Super Bowl LV. The parent company, Anheuser-Busch, will go through with its intended four minutes’ worth of advertising for its other brands, Bud Light, Bud Light Seltzer Lemonade, Michelob Ultra, and Michelob Ultra Organic Seltzer.
Budweiser has instead released a 90-second ad on digital outlets, expected to call attention to the needs of the pandemic. Earlier this month, Coca-Cola and Pepsi both announced they would sit out from the Super Bowl due to growing concerns about sending out the wrong message during this time.īudweiser has also announced that they will be giving away the money meant to have been spent on running a Super Bowl commercial, to the Ad Council, an industry coalition that raises awareness of the benefits of the Coronavirus vaccine through public-service announcements.
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